Converse should be all about having fun and not worrying about a scuff on your shoe. It's rare to come across someone who doesn't own a pair of Converse and even more rare to see a clean pair. They're not meant to look nice, they're meant to be lived in. The campaign is all about remembering the fun things you did because your trusty pair of Converse allowed you to be carefree.
In a team of 4, we came up with a campaign that consisted of 2 magazine ads, a billboard, a website, and a Converse concert that would be promoted through posters and a Spotify playlist.