I've read my fair share of blog posts and news articles on the top Super Bowl commercials and I'm always surprised that even so-called advertising gurus tend to disagree on them every year. While some commercials are always unmistakably great or particularly bad, everything in between is subject to opinion. So with no further ado, here are my top 5 favorites from the big game.
5. Paypal – There’s a New Money in Town
This spot was an art director’s dream with its bold typography and inspiring rhythm. I felt excited about Paypal after watching it, which is really weird to say the least. I think I’ve even used my Paypal account a few times since I’ve seen the ad, which I would normally only do if it was my only choice.
4. Intuit – Death Wish Coffee – Storm’s a-Brewin’
I admired Intuit for sponsoring a small company’s ad and I don’t think this will come as a surprise to anyone who knows me – Put pirates on the high seas in front of me and I’m going to love it.
3. Axe – Find Your Magic
This is a giant leap forward for the Axe brand. It’s the first original thing I’ve seen them do and even as a female who doesn’t fit the target market, I identified with the message to “find your thing.” Who needs some other thing when you got your thing?
P.S. I realize there were kittens and I certainly appreciated it but that is not what got it into my top 3, I swear!
2. Avocados – Bounty of Earth
This one got several good belly laughs from me. I've also been singing the “Avocados from Mexico” jingle constantly since seeing the ad, and I even checked my avocados I was buying at Shop Rite yesterday to see if they were ♫ Avocados from Mexico! ♪
1. Jeep – Jeep Portraits & 4x4ever
Chrysler never disappoints during the Superbowl halftime, and their commercials are what I always look forward to most about gameday. This year being Jeep’s 75th anniversary, they came out with two equally powerful spots in two completely different styles. The copywriting in “Jeep Portraits” is as strong and unique as what I’ve come to expect from them, and the art direction and music of “4x4ever” sticks with you long after the spot is over. I only wish they mentioned the Girl Scouts instead of the Boy Scouts. :)