Spark is a magazine that Girl Scouts of Eastern Pennsylvania publishes twice yearly. The magazine is a powerful recruitment tool, featuring stories about our current Girl Scouts. It also gives our membership up-to-date information about Girl Scout programs and events. I work with one other designer on this publication which is mailed to over 50,000 homes. We come up with a new concept for each issue and execute it through Spark, an included Program Guide, and a Camp Guide.
In this issue, I staged, shot, and edited the photos for the cover and cover story.
The Girl Scouts of Eastern Pennsylvania Program Guide is published twice a year in conjunction with Spark magazine which goes out to over 50,000 households. It is a great resource for the girls to see all the programs they can attend all in one place organized by date and age level. I concepted this version of the program guide and executed it. It was accompanied by a double-sided poster sent out in a separate mailing.
I designed this Ebook, which was written by an interactive media professional, to position my client as the subject matter expert on mobile design. Here are some highlights from the finished piece.
Christina Krueger is a natural hoof care practitioner located in Dekalb, IL. To stand out in a sea of equine professionals in the Midwest, she needed a distinct branding execution that told her unique story. This was the perfect opportunity to brand something as rugged and authentic with a personal touch.
There's something about the darkness that draws people in. A rum brand called "Kraken" has everything it needs to succeed - as long as the campaign is mysterious and entrancing, leaving the viewer wanting to know more.
Converse should be all about having fun and not worrying about a scuff on your shoe. It's rare to come across someone who doesn't own a pair of Converse and even more rare to see a clean pair. They're not meant to look nice, they're meant to be lived in. The campaign is all about remembering the fun things you did because your trusty pair of Converse allowed you to be carefree.
In a team of 4, we came up with a campaign that consisted of 2 magazine ads, a billboard, a website, and a Converse concert that would be promoted through posters and a Spotify playlist.
Custom poster for a play premiering at Northern Illinois University.
This was student work from my junior year at Temple University. I created a print campaign that used copywriting and typography as its main tool to create a ghostly supernatural theme around rechargeable Duracell batteries.