Spark is a magazine that Girl Scouts of Eastern Pennsylvania publishes twice yearly. The magazine is a powerful recruitment tool, featuring stories about our current Girl Scouts. It also gives our membership up-to-date information about Girl Scout programs and events. I work with one other designer on this publication which is mailed to over 50,000 homes. We come up with a new concept for each issue and execute it through Spark, an included Program Guide, and a Camp Guide.
In this issue, I staged, shot, and edited the photos for the cover and cover story.
These are 2 different website redesigns I proposed for Jersey Fresh. They wanted a new modern look that was user-friendly with smoother navigation than their current website. Most importantly, they wanted to add an interactive map feature. I kept the local, organic feel of the brand essence while providing the client with several modern-looking options, and paid special attention to the functional design of the map.
The first two images are the two different concepts mocked up above the fold, and the proceeding images are more detail into the full design mockups.
Each of the Girl Scout camps in the eastern Pennsylvania footprint have something unique about them, but they are also all part of the Girl Scout experience. The challenge in creating these special edition t-shirt designs was bringing out different elements that each camp is known for and creating a set of merchandise that looked cohesive.
I designed this Ebook, which was written by an interactive media professional, to position my client as the subject matter expert on mobile design. Here are some highlights from the finished piece.
The New Jersey Department of Environmental Protection was looking to redesign an outdated website to look clean and modern, with smoother navigation and more useful quick links. I worked with a web developer to choose this organization of information based on web traffic.
I'm new at photography but have enjoyed learning how to shoot in manual and doing it in addition to my full-time graphic design job. Being a graphic designer, I have a strong eye for composition which has helped me in the photography learning process tremendously. I love trying to capture the feeling of a moment in a still image, just like I try to do with my design work.
I use Lightroom and Photoshop for editing.
Christina Krueger is a natural hoof care practitioner located in Dekalb, IL. To stand out in a sea of equine professionals in the Midwest, she needed a distinct branding execution that told her unique story. This was the perfect opportunity to brand something as rugged and authentic with a personal touch.
A plain, white lobby needed a girl-friendly makeover! I art directed a photo shoot for both the lake panoramic and the banner, laid out both graphics, and coordinated production with the vendor. Now when volunteers, girls, and interested members walk into the Girl Scouts lobby, they know what we stand for and they want to be a part of it.
Girl Scouts of Eastern PA launched a three-part fitness series in 2017 and needed all new branding that tied into our famous Girl Scout cookies. I had fun bringing the cookies to life, making all three events look cohesive while also having unique elements to differentiate each race.
The project involved an overarching logo, three individual event logos, patch designs, postcards, sponsorship one-sheeters, event banners, and merchandise.
There's something about the darkness that draws people in. A rum brand called "Kraken" has everything it needs to succeed - as long as the campaign is mysterious and entrancing, leaving the viewer wanting to know more.
Converse should be all about having fun and not worrying about a scuff on your shoe. It's rare to come across someone who doesn't own a pair of Converse and even more rare to see a clean pair. They're not meant to look nice, they're meant to be lived in. The campaign is all about remembering the fun things you did because your trusty pair of Converse allowed you to be carefree.
In a team of 4, we came up with a campaign that consisted of 2 magazine ads, a billboard, a website, and a Converse concert that would be promoted through posters and a Spotify playlist.
Custom poster for a play premiering at Northern Illinois University.
This was student work from my junior year at Temple University. I created a print campaign that used copywriting and typography as its main tool to create a ghostly supernatural theme around rechargeable Duracell batteries.